GDPR and review marketing: What businesses need to know in 2026

Making review requests legally compliant

Asking customers for feedback by email or SMS requires a clear legal basis. Violating advertising and data protection rules can result in costly legal warnings.

The 3 basic rules for GDPR compliance

1. Obtain consent: Automated email invitations require an opt-in.
2. Respect anonymity: Customers must be free to choose whether their first name is shown.
3. Secure servers: Process data exclusively on certified servers in the EU.